Notes from the work itself: what going online actually costs, how ad budgets get burned quietly, and what document recognition can and cannot do. No filler.
What a website, an online store or an internal system actually costs a Hong Kong SME — one-off build, monthly upkeep, and the third-party fees, broken down from real client projects.
Three mechanical faults that quietly burn a Google Ads budget: a broken conversion signal, a report mixing two definitions, and calling it too early.
Measured accuracy from 76 real receipts, why Hong Kong documents each need their own calibration, and the cases where recognition simply fails.
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